2024 BMW of Crystal Lake Cars & Coffee

Apr 30, 2024

BMW of Crystal Lake (Anderson BMW) invited us again to be a presence at their Cars & Coffee on April 27th and we took it to the limit in every way! Sales Manager Heather Liautaud and I collaborated on an awesome social media reel, while Anderson Automotive Group’s marketing department edited the video and designed a fantastic event poster. Anderson BMW had a raffle for those that test drove an EV BMW, food trucks by Smash’d, El Chido Street Tacos, and Coffee by Summer Moon. There was also live music by Ryan Budyak.

If you’ll remember in October of last year, Anderson BMW had a Cars & Coffee that Windy City BMW was invited to last minute; with maybe 4 days’ notice. I personally scrambled to gather a group to show up, texting those whose number I had and emailing others. It was a smaller event, but still a lot of fun! This April’s Cars & Coffee was planned well in advance though, and wow, we did promote it!

The lot was packed to the gills. I didn’t bother counting how many cars were there; probably close to, or over 200!!! When you pulled into the lot you were immediately greeted by a certain 318ti up on the dealer’s pedestal (how could I say no when Michelle told me I could!) followed by about 25 club member BMWs (and a lil’ red MINI). We had a couple Badgers show up, being not far from the cheese curtain, as well as a member from the Michiana chapter!! Wow! This event was a great way to kick off our Bimmers & Beans & Burgers season that ultimately ends in September with VinFest.

Windy City BMW hopes this event did wonders to put our club out there and we also hope people will consider Anderson BMW for their next BMW or Mazda purchase. Thank you so much to the following for making this event happen: General Manager Dan Brzozowski, Client Advisor Michelle Canova, Anderson Auto Group Marketing Manager Stephanie Castillo and Marketing Guru Jonathan Martinez, as well as everyone else who works at Anderson. A HUGE thanks, though, goes to Heather Liautaud for reaching out to Windy City BMW for this collaborative event and really helping to put this show out there. Let’s do another event soon! Follow @bmwofcrystallake and @windycitybmw on Instagram.

Kind of a related postscript, but I also want to say that we are very fortunate to have 14 BMW dealers to work with in Northern Illinois and Northwest Indiana, and as a club we want to work with any and all of them. If you are reading this as an employee of one of them, please send me an email to vp@windycitybmw.com We can certainly make an event happen. Good luck seems to follow every business that collabs with the BMW Car Club of America, Windy City BMW chapter!

KYLE ASHPOLE

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